The Affair of Print Media and Internet

Old newspapers and magazines comprise a large amount of recovered papers annually. In an annual review published by the Confederation of Paper Industries, recovered paper usage in UK has decreased dramatically by 125,000 tonnes to 4.05 million tonnes. The fall in the use of newspapers and magazines were the most marked amongst other recovered paper products. Does this mean the subscription rate has decreased and people no longer read newspapers and periodicals? Not necessarily. Newspapers change formats not only to save on paper but for other reasons too and mainly, it is to improve the daily circulation. Newspaper advertisements increased at the beginning of this decade, however, when global crisis hit the ever volatile world economy, many advertisers pulled out their ads. Newspapers and magazines were forced to reduce the number of pages or change the size and format. The Guardian newspaper changed its format from being a broadsheet to the Berliner in 2005.

Like most European newspapers like France's Le Monde, La Republicca and La Stampa of Italy, the Berliner format which is only slightly bigger than the tabloid, is more convenient and reader friendly especially while travelling. It also allows printing presses to publish it in full colour. This move has increase its daily circulation by 6% compared to 2004. However, The Guardian's circulation as of August 2007 is much lower compared to The Daily Telegraph, a British broadsheet and the compact The Times. Newspaper readership depends not only on the format but the price, content, distribution and subscription. Newspapers do not rely on the printed word alone in providing the latest news and information to its readers. Most newspapers have their own websites which allow people to read the news without subscribing.

Newspaper websites contain the same headline stories and more up to date information about the latest happenings both local and abroad. Websites are not only more updated but easily accessible to those who are travelling or expatriates living abroad and would like to know what's going on in their native country. Outsiders can also get a glimpse on a particular country's situation through a national newspaper's website. Newspaper websites also utilise advertisements through banners, pop-ups and sponsorships to gain profit. Other companies which also rely on printing take their business on-line. A printing business website like http://www.finalcreationsprint.co.uk provides products and services through its website. It has the best deals in paper products like business cards, posters, leaflets, stickers, desk pads, bar menus and all your designs and web hosting needs. Feel free to visit Final Creations Print and you will experience the convenient integration of print and Internet technology.